Coinstar for Financial

Brand Guidelines

These guidelines describe the visual elements that represent Coinstar for Financial's identity. This includes our name, logo and other elements such as color, typography and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. 


These guidelines reflect Coinstar for Financial's commitment to quality, consistency and style. The Coinstar for Financial brand, including the logo, name, colors and identifying elements are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of Coinstar for Financial's name and marks.

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Brandmark

Brandmark Anatomy

  1. Coinstar for Financial Logo This two-color version is to be used most often. It is suitable on white or light-colored backgrounds when color is supported.
Primary Logos

This full-color version of the primary logo should be used whenever possible. Use the complete electronic artwork in the way it is provided. Do not alter, distort or realign the logo in any way. No elements should be added to the logo. The file below is suitable for print applications. See "Logo variations" for web assets.

Download All Primary Logos
Variations of Logos

These logos are suitable for use in digital applications. The full-color version should be used on white and light-colored backgrounds. The black version should be used on light backgrounds only in situations where color is not supported. The white version should be used on dark backgrounds in all cases, whether color is supported or not.

Download All Variations

Using The Brandmark with Photography

Listed here are a few examples of how the Coinstar logo is used with the brand photography.
Logo Rules

Logo Applications

This two-color version is to be used most often. It is suitable on white or light-colored backgrounds.

Logo on Light Background

Logo on Dark Background

Improper Usage

Here are examples of what you shouldn't do with the Coinstar logo

Never use logo without Pentagram

Pentagram should only be placed on the left side of the logo

Never stack the Pentagram

Brand Colors

Primary Color System

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A fail
A fail
A pass
A pass
Name Deep Evergreen
HEX #1A3C34
RGB 26, 60, 52
PMS 560C
CMYK 84, 52, 70, 55
A pass
A pass
A fail
A fail
Name Placid Sky
HEX #81A8BC
RGB 129, 158 188
PMS 7695U
CMYK 51, 24, 19, 0

Secondary Color System

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A fail
A pass
A pass
A pass
Name Sage
HEX #577C69
RGB 87, 124, 105
PMS 555U
CMYK 68, 35, 62, 14
A pass
A pass
A fail
A fail
Name Cool Grey
HEX #CFD2D3
RGB 207, 210, 211
PMS 427C
CMYK 18, 12, 13, 0
A pass
A pass
A fail
A fail
Name Coinstar Green
HEX #76BC21
RGB 118, 188, 33
PMS 368C
CMYK 59, 2, 100, 0
Typography

P22 Mackinac Pro

Display / Headline Type Face

To be used on a larger scale and primarily for main headers. Varying weights may be used for emphasis. This typeface can be accessed through Adobe Fonts.

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Open Sans

Body Copy

To be used on longer-form copy and at a smaller scale. Various weights can be used for hierarchy, emphasis, and variety. This typeface can be accessed through Adobe Fonts.

View Font Source
Visuals
Photography