How to Convert Coin Into Cross-Selling Opportunities
The landscape of brick-and-mortar bank and credit union branches has changed more in the past 10 years than in the previous 50. Because financial products and transactions are becoming more digital than ever, consumers have fewer and fewer reasons to visit branches regularly. According to a recent study, if current foot traffic trends continue, the average number of times a consumer visits a branch annually will drop from seven to four by 20221. This means that branch employees’ opportunities to interact with consumers is about to be cut nearly in half.
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